Onboarding
Cold Email Sample

Follow-up Email. Demo video link

Subject: Your Whistleblower System Video + Free Test Access

Hi {{firstName}},
 Thank you for the friendly conversation.

As promised, here’s the link to our short demo video, showing how easy and secure WhistleSystem works:
 👉 [Watch Demo Video Here]

You’ll also receive free test access so you can try the system yourself.

Your advantages at a glance:
 ✅ Plug & Play whistleblower system – ready to use immediately
 ✅ Fully ISO-certified & securely encrypted
 ✅ Permanently only €34/month for up to 200 employees (includes 50% new customer discount)
 ✅ Documentation & policies already included

If you’d like, we can schedule a 15-minute live demo anytime — I’ll personally show you the key features and answer all your questions.
 📅 [Book Live Demo Now]

Kind regards,
 Jens Belner
 Whistleblower Consultant
 📧 jb@whistlesystem.com
 📞 +45 21 20 60 18
 🌐 whistlesystem.com

P.S. The 50% discount is limited to the first 50 companies — secure your spot quickly.

COLD EMAIL THAT THE LEAD CLICKED

Subject: 50% Discount on Whistleblower System (Limited Offer)

Hi {{firstName}},

Starting this year, every company in Germany with more than 50 employees is required by EU directive and national law to implement a whistleblower system.

If not implemented, the consequences can be:
 ❌ Heavy fines
 ❌ Public disclosure of violations
 ❌ Loss of company reputation

We make compliance simple, secure, and affordable.

👉 For a limited time, you get 50% off our complete whistleblower system — only €34 per month (price permanently guaranteed).

What’s included:
 ✅ Ready-to-use whistleblower policy, customized for your company
 ✅ Complete documentation in German
 ✅ Comprehensive admin training
 ✅ Secure, encrypted, ISO-compliant system
 ✅ Free configuration & implementation included

With our system, your employees have a safe and confidential way to report irregularities — keeping your company protected and compliant.

📅 Can we schedule a short 15-minute demo this week so I can show you how it works?

[Book Demo Now]

Kind regards,
 Jens Belner
 Whistleblower Consultant
 📧 jb@whistlesystem.com
 🌐 whistlesystem.com
 📞 +45 21 20 60 18

P.S. The 50% discount is limited to the first 50 companies — once it’s gone, it’s gone.

Whistlesystem offer Email -That you can send

Hi 

Thank you for your interest. Let me know if you would like a 30-day free trial of Whistlesystem. 

We have made it easy to work with the whistleblower scheme and prepared all the documents, presentations and videos that you may need at no charge: 

WhistleSystem Plug & Play solution – all inclusive 

  1. Management presentation 
  2. Implementation plan integrated into the system 
  3. Implementation meeting with setup to the company’s needs 
  4. Whistleblower policy integrated and customised with the company’s name and administrators 
  5. Employee intro video customised with the company’s logo and name 6. Employee intro flyer with QR code, name and logo 
  6. Whistleblower compliance training for administrators 
  7. Guides for whistleblowers and administrators integrated into the system 9. Multiple language variants are included 
  8. Fast support at no charge 

All inclusive at the lowest price. Here is your special offer: 

Special offer (50 – 250 employees) 

100% discount on creation and implementation, presentation to employees, intro video for employees, and adapted to the company 

100% discount on the administrator online training 

50% discount on the subscription price. Your price is only 408 euros per year / 34 euros per month 

There are no additional costs. 

The subscription can be cancelled at any time during the current period WhistleSystem – easy and cheap with the best security level 

  1. Easy and simple to work with and implement 
  2. Plug & play with all documents prepared and integrated into the System 3. Implementation in less than 20 minutes 
  3. ISO27001 and ISO27701 certified. 
  4. Security and encryption at the highest level. 
  5. Best price in the market 

Additional technical, legal and ISO documentation about WhistleSystem can be provided

Support and help with implementation 

Should you choose to proceed with WhistleSystem, I will be happy to help with the implementation. 

If you have any questions, would like any of the mentioned documents or need support, I will be happy to help. 

Have a great day 

Best regards

Whistleblower Playbook Lead Magnet

LINK TO THE WHISTLEBLOWER PLAYBOOK https://eucompliance.support/the-whistleblower-playbook-web-guide-for-smb-executives/

Here’s a high-converting email you can send to SMB executives or compliance decision-makers, using the same “reply to get it” strategy as your LinkedIn post. It’s designed to trigger curiosity, urgency, and FOMO — while positioning the Whistleblower Playbook as a must-have insider resource 👇

Subject line options (pick one):

  1. 🚨 Are you 100% compliant with the new EU Whistleblower Directive?

  2. Most SMBs are breaking the law without knowing it (are you?)

  3. Your team might be at risk — here’s the fix.

  4. The €1,000,000 mistake most companies still make.

Email Body:

Hi [First Name],

Most small and mid-sized companies in the EU think they’re compliant with the Whistleblower Protection Directive.
But here’s the truth: over 90% still aren’t.

And the fines? Up to €1,000,000 — not to mention the damage to reputation if a case goes public.

That’s why we created The Whistleblower Playbook – Executive Guide for SMBs — a practical, plug-and-play roadmap showing you:
✅ How to meet EU whistleblower requirements in days, not months
✅ How to protect your business and team with a trusted reporting system
✅ How to turn compliance into a competitive advantage

Here’s the twist → we’re sharing it only this month for Whistleblower Awareness Month.

👉 Reply with “Whistleblower” to this email, and I’ll personally send you the free executive guide.

No forms. No spam. Just the one document every SMB leader should read before the next audit.

Time to make integrity your advantage.

Best regards,
[Your Name]
EUCompliance.Support
Building trusted workplaces across Europe

P.S.

Most executives wait until they receive a complaint.
By then, it’s too late.
Be the one who’s ready before it happens.

 

3-email follow-up sequence designed to turn that first campaign into a high-response mini-series.

Each email builds urgency, trust, and curiosity — while keeping the “Reply with Whistleblower” call-to-action consistent.

📨 Email 1 – Reminder (2–3 days after the first email)

Subject line options:

  • Still haven’t seen the Whistleblower Playbook?

  • Don’t wait for your first complaint…

  • Most SMBs are still unprotected — are you one of them?

Body:
Hi [First Name],

Just checking — did you get a chance to look at The Whistleblower Playbook I mentioned earlier?

It’s the practical roadmap every SMB executive should have:
✅ Easy to implement
✅ Fully EU-compliant
✅ And it costs less than your daily coffee run

The best part? It’s free during Whistleblower Awareness Month — but only if you request it.

👉 Simply reply “Whistleblower” to this email and I’ll personally send it to you.

You’ll see why many CEOs are calling it “the simplest compliance win of the year.”

Best,
[Your Name]
EUCompliance.Support

📨 Email 2 – Urgency (5–7 days after Email 1)

Subject line options:

  • Fines are rising — and time is running out

  • This week: your last chance to get the Whistleblower Playbook

  • Compliance checks are increasing across the EU

Body:
Hi [First Name],

New enforcement actions are ramping up — and regulators are now inspecting SMBs for Whistleblower Directive compliance.

That means:
❌ No internal reporting channel = potential fines up to €1,000,000
✅ A system in place = compliance, culture, and peace of mind

That’s why executives across Europe are grabbing The Whistleblower Playbook right now.

It’s plug-and-play, simple to follow, and designed for small and mid-sized businesses like yours.

All you need to do:
👉 Reply “Whistleblower” and I’ll send it to you directly.

Don’t be the last one to act.

Best,
[Your Name]
EUCompliance.Support

📨 Email 3 – Final Call (end of Whistleblower Awareness Month)

Subject line options:

  • Last call: Whistleblower Playbook offer ends tonight

  • The awareness month ends — and so does your chance

  • After today, this resource won’t be available for free

Body:
Hi [First Name],

Today’s the final day of Whistleblower Awareness Month — and your last chance to get The Whistleblower Playbook for free.

This guide has helped dozens of SMB leaders:
✔ Avoid fines and legal risks
✔ Build internal trust and transparency
✔ Implement an EU-compliant whistleblower channel in days

After tonight, the free offer closes.

👉 Just reply “Whistleblower” to this email, and I’ll send it straight to you.

Simple. Fast. No strings attached.

Let’s make integrity your advantage — before compliance becomes your headache.

Warm regards,
[Your Name]
EUCompliance.Support